ProspectPDX ran the successful Fix Our Streets Portland gas tax ballot measure campaign. For this effort we brought together and coordinated over forty organizations, including the Portland Business Alliance, Portland City Club, the Bicycle Transportation Alliance, and AARP, among others. The ProspectPDX team crafted the strategy and led the campaign from start to finish.
The branding we created became the campaign’s visual foundation. We also built the campaign around a series of persuasive messages that resonated with our target audiences. ProspectPDX also developed a beautiful campaign website and compelling digital content for social media and online ads. Our favorite part of this campaign was the whimsical and fun animated TV ad we created, focusing on the benefits of passing the gas tax.