The Parker is one of the most thoughtfully designed new apartment buildings in Portland’s Pearl district. ProspectPDX launched the building and helped create the atmosphere that future tenants would desire. We organized their grand opening in September 2014 that featured a hot DJ, local area restaurants and breweries, and special prizes and gifts. The Mayor of Portland spoke in the courtyard at sunset to several hundred VIP and attendees while flames warmed the guests around the fire pit to celebrate the advent of the autumnal equinox. Everyone enjoyed food and drinks and circulated to top floor apartments to experience the furnished units and see the view. We held special events in neighboring apartments to involve Portland's tech community and our video showcases the building's innovative parking system. The buzz we created earned media attention, and new tenants for The Parker.