Dave’s Killer Bread

Description

Prospect partnered with Maxwell PR to create a video animation to promote the Dave’s Killer Bread Second Chance Project. Second Chance provides those with a criminal background and who want to change their life for the better, an opportunity at a job with their company. Or as Dave’s Killer bread says, “It gives people a second chance not only to make a living, but make a life.

The animation tells the story of Andre, one of Dave’s Killer Bread production line managers. The Prospect team recognized Andre’s story as one we can relate to. We all know people who’ve struggled, made mistakes, and have worked to turn their lives around. Those willing to offer that second chance are providing an opportunity for empowerment. We think that’s a beautiful thing.

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